I’d like to shout out Steve Cyr for sending a copy of his book “Whale Hunt In The Desert” – which is a great read about the inner workings of Las Vegas and finding and hosting big players.

Steve was an early adopter of utilizing the data available to him to find potential players. I find the idea of big data fascinating, and there is so much that can be measured now with technology (and can be related to handicapping horses or sports, or look how professional teams have adopted analytics).

But Steve is also a stone cold closer that understands human motivation, and as the weather starts to turn colder, who among us can’t use a little trip to Vegas … if only through the pages of the book for the moment.

If your in any sort of a sales-based business, you will pick up a few tips and tricks as well.

Highly recommended!